Dignity Health, Heart Healthy Tips Video Campaign

During my time working on Dignity Health's "Heart Healthy Tips" campaign, I wore many hats as an assistant to the creative director and videographer. From crafting a detailed pitch deck that brought our vision to life, to stepping in front of the camera for hand and face shots, I was deeply involved in every aspect of the project. I helped set up the lighting and camera rigs, ensuring everything looked just right. This hands-on experience allowed me to contribute to creating a series of engaging and professional videos that shared essential heart health tips.

Beyond the pre-production and on-set contributions, I also handled the post-production tasks, which included cutting and animating the final videos for social media use. This involved adding graphics and effects to transform raw footage into polished, shareable content. My ability to seamlessly collaborate with the creative director and videographer ensured that the creative vision was executed flawlessly. This approach, spanning from concept to final product, resulted in a series of engaging videos that effectively communicated important heart health tips, ultimately contributing to the campaign's goal of promoting heart health awareness.

This campaign was done, from start to finish, in only a couple weeks. This was a short deadline and a great example of how efficient and low-budget something like this this can be done by our team. Our execution and quality impressed the client and resonated with our audience.